Our Story

Welcome to N I T A—where we are dedicated to slowing down fashion through the creation of timeless pieces designed to be cherished. Our philosophy is rooted in sustainability and craftsmanship, celebrating thoughtful design that transcends fleeting trends.

At N I T A, we prioritise sourcing our materials from New Zealand-owned businesses, with a strong focus on dead stock fabrics. By utilising surplus inventory that would otherwise go to waste, we actively support sustainable fashion and help reduce unnecessary production. On the rare occasion when specific materials or trims can’t be sourced locally, we carefully select offshore suppliers who align with our values of quality and ethical practice. This thoughtful approach ensures that every component meets our standards while staying true to our commitment to conscious design.

This dedication extends to our custom buttons and trims, many of which are sourced from local artisans—reinforcing our support for the community and environmental responsibility.

Each piece at N I T A is meticulously crafted in small runs, in collaboration with skilled freelance machinists and patternmakers across New Zealand. Along the way, we’ve been fortunate to discover and partner with talented individuals who bring expertise and passion to every garment—ensuring that what we create is more than just clothing, but a meaningful experience.

We aim to evoke something truly special every time you wear a N I T A piece. From the careful selection of materials to the final stitch, our production process is infused with care, creativity, and an unwavering commitment to sustainability. Every garment reflects our deep love for design and our pursuit of perfection, embodying the essence of slow fashion—where quality and intention come first.

Join us on this conscious journey and elevate your wardrobe with N I T A—where every piece is a labour of love, crafted with meticulous attention to detail and a vision for a more sustainable future.

We believe in the integrity of our craftsmanship. Our timeless designs retain their value and are never placed on sale—ensuring your investment is respected and preserved.